PARLIAMENTARY ENGAGEMENT
At WA Marketing and Communications, we deliver tailored B2G (Business-to-Government) communications solutions to help organisations effectively engage with government entities, build strong connections with local communities, and strategically influence policy outcomes to drive mutually beneficial success.
Navigating the policymaking process can be complex, so we simplify it for you. We combine our communications expertise with real life political experience to deliver effective B2G engagement. By empowering you to engage effectively, we enable you to make an impact where it matters most.
Our team, steeped in political experience from across the aisle, work to develop tailored engagement and lobbying strategies grounded in a deep understanding of how we are governed.
Whether you’re looking to influence policy, gain regulatory support, or address pressing global challenges, our goal is to bring your innovative solutions to the right politicians, policymakers, and regulators—amplifying your voice in the corridors of power.
LOCAL AUTHORITY ENGAGEMENT
Successfully engaging with local authorities, councillors and mayors is crucial, especially in sectors such as housing and planning, where governance is devolved.
Our expertise lies in understanding the intricacies of local governance and fostering community engagement to secure project buy-in. We focus on crafting strategies that resonate with local stakeholders, ensuring your initiatives gain the necessary support to thrive in these critical areas.
NATION BRANDING AND PUBLIC DIPLOMACY
Nation Branding and Public Diplomacy help countries, regions, and cities enhance their global image, attract foreign investment, and foster meaningful international relationships.
NATION BRANDING
We work with governments, local authorities, trade bodies, and cultural organisations to develop compelling narratives that showcase the unique strengths, heritage, and potential of their nations, regions and cities. By crafting tailored campaigns and strategies, we help countries:
- Attract foreign direct investment (FDI).
- Promote trade, tourism and cultural exchange.
- Strengthen their global reputation in trade and innovation.
PUBLIC DIPLOMACY
Public diplomacy refers to the strategic efforts by governments, organisations, or other entities to communicate and engage with foreign publics to influence their perceptions, foster mutual understanding, and promote policies, culture, or national interests.
Unlike traditional diplomacy, which occurs between official representatives of states, public diplomacy focuses on reaching broader audiences, including citizens, media, academics, and civil society groups.
- Building trust and goodwill among global audiences.
- Creating platforms for cultural and business exchange.
- Enhancing influence on the world stage through strategic communications and relationship-building.
Whether you aim to project a modern, innovative image, or celebrate your cultural heritage, our bespoke solutions ensure your message resonates globally.
Through our partnership with London Business Network, we facilitate targeted events that showcase your destination to global audiences, promote inward investment opportunities, trade delegations, and cultural exchange initiatives.
